Skip to main content

What no one tells you about your school social media presence



 School is a highly competitive business. There are more schools than ever competing to have more students. It takes more than just building a school to attract students, it takes standing out from the crowd. There are 1.56 billion people  on Facebook, that is more than the entire population of Africa, to gain dominance you have to have several channels of making your school known to prospective parents, and one of such vital channels is social media. Quickly i will show you reasons why you need it in your school.


1. It’s free

OK, maybe that isn’t directly true... you need to pay for your broadband connection after all, but in essence it’s free to use many of these social mediums (some charge). It also takes time to engage in and this is where many businesses falter... social media marketing is a medium to long term strategy on the whole and you need to be committed to it. Twitter for instance is entirely free and possibly the fastest way to build a list of prospects, but it doesn’t stop there – you need to keep them entertained and informed and that takes valuable time. The platforms are ready to use... so what you waiting for – start with twitter.


2. It's where your peers are 

There are so many deals waiting to be done out there. Whether it’s aligning your brand with another, a JV or perhaps even finding someone to bounce an idea off – social media lends itself perfectly to connecting you with other people just as passionate about a particular industry. Start by looking on twitter and sending a direct message to someone of interest, retweeting their messages or even go to the lengths of making positive comments about articles they may write on their blogs. Anyone who’s anyone is joining the social media revolution so don’t get left behind.


3. It's the best way to get publicity

From experience I have found that most journalists are using social media to communicate and listen to buzz. Twitter, especially, is a great way to communicate directly with journalists and pitch exclusives and breaking news. Prominent blogs are also a fantastic new resource worth sharing your news with. 

4. It helps you to attract more students

Whenever you are communicating through a social medium you are helping to build a little more awareness about yourself, especially if you have something truly interesting or exclusive to report. Coming back to my ‘medium – long term strategy’, the more online publicity you get, inbound links you attract, journalists/bloggers you bond with etc... the more web traffic you get and therefore more likely to attract more students.


5. It’s the future

No business wants to get left behind right? Every single day that passes the more your competition promote across social media. This wave of social media marketing is here to stay... and if you don’t jump on board now you are severely hampering your chances of longevity online – which is where more business is going.

Comments

Popular posts from this blog

How to implement RESTful API Versioning in ASP.NET Web API 2 using IHttpRouteConstraint

The only thing constant in life is change, and that is proved everyday in our industry, API’s are cool to extend the functionality of your application and expose it to other developers. The cool thing about IT and software, it’s that things changes quite rapidly and so it’s the technology, hence technology can change and the needs of your organisation can change, hence in order to keep serving this evolving needs and keep been relevant, your api might need to change also. Small changes can be accommodated within the initial version, but changes that will risked breaking the existing code, will required the need for versioning.

Implementing a custom IHttpRouteConstraint

According to msdn, a IHttpRouteConstraint simply Represents a base class route constraint. What then is a route constraint? A route constraint simply gets or sets a dictionary of expressions that specify valid values for a URL parameter.

publicclassApiVersionRouteConstraint : IHttpRouteConstraint
  {

publicApiVersionRouteCo…

How to implement multi-tenancy with subdomains using Route Constraint in ASP.NET MVC

According to Wikipedia, The term "software multitenancy" refers to a software architecture in which a single instance of software runs on a server and serves multiple tenants. A tenant is a group of users who share a common access with specific privileges to the software instance. With a multitenant architecture, a software application is designed to provide every tenant a dedicated share of the instance - including its data, configuration, user management, tenant individual functionality and non-functional properties. Multitenancy contrasts with multi-instance architectures, where separate software instances operate on behalf of different tenants. By giving companies, access to a tenant through a subdomain of choice, will help to personalise the experience more and gives a sense of ownership to each tenant. This will go along way to bring consistency in there branding.
Implementing Route Constraint
You use route constraints to restrict the browser requests that match a partic…

Top 4 Ways To Stop Mass Assignment Attack in ASP.NET Core MVC

Mass assignment or over posting is an attack on websites that binds models to request. This is where active record pattern in a web application is abused to modify data items that the user should not normally be allowed to access such as password, granted permissions, or administrator status. Because the attack is use to set or alter values that the developers does not expect to be by the user.

Scenarios of Mass Assignment Attack

To demonstrate how mass attack work, take for instance a web application, that has many users with different level of privileges and roles on the website. Each user is restricted on some point on what and what not to do while on the website, with the admin as the only user that have absolute role to control and do all things in the website. With mass attack a user can simply take over the role of the admin in the website and start doing things that is outside his roles and privileges.

For Instance, Let say you have a model:

public class UserModel
{
public string U…