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Why people are not finding your school website on google and how to correct it.



 Google indexes billions of webpage monthly, to get found on google does not just happen through guess work, it takes an art. It takes not just building a website, it takes optimising your website for search engine. Quickly i will show you five tips to optimised your website for google.


1. Don’t Reuse Content

To optimised you website for search engine, each page of your website should have a unique content that is different from every other content in other pages. With each unique content comes a fresh key word that will be indexed by google. This means that people can find your school website through multiple ways.

2. Put your most relevant Content first

Every website has a purpose and most times those purpose are described in words. To make the most from your school website, your most important content should be at the top of your landing page. So viewers will see the content without having to scroll.

3. Provide web links to pages on the rest of your site on your homepage.

This will help google to better index your school website and not missed a keyword, that someone might be searching for.

4. Content is King

For your school website to be relevant it need to have good content. Good content boost your website to be visible in google. According to Social Sprout, “The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.

4. Another important thing to consider is good canonicalisation. 

This applies to the links you create for your subpages. For example, if you are linking to the athletic department page don’t use something arbitrary such as yourschool.org/01184552#ZSziceiIzpGRYXEc.html. You are wasting a perfectly good optimisation opportunity! Instead, use something like yourschool.org/athletics. Athletics will be a keyword that can be indexed by Google.

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